|
Fast-growing small and medium businesses often need more marketing
and business planning talent than they can readily add to their
management ranks. What's more, those needs are often temporary,
with a short burst of intense activity needed for deciding what
to do and making it happen.
To solve these problems without adding staff, firms typically
turn to management consultants or marketing agencies on a project
basis. However, this often means emphasizing either strategic
vision or program execution not both. While consultants
can quickly understand a wide variety of industries and develop
impressive strategies, they don't generally manage implementation.
Marketing agencies, on the other hand, bring creativity and experience
executing all the latest media options. But, they typically do
their best work supporting a marketing strategy developed by senior
client side executives, in the context of the company's overall
business strategy. Growth companies with no senior marketing or
strategy professionals on board to manage an agency relationship
in the context of an overall plan gain less from the investment.
Our approach: Plug. Play. Unplug.
We solve this problem for growing businesses with an approach
we call "Plug. Play. Unplug." In a nutshell, we combine
the strategic resources needed to quickly understand new markets
and envision our clients' path to growth with the current operational
expertise to implement the plans we create. Unlike consultants
who bring big ideas but leave execution to the client, we commit
ourselves to delivering on our plans (and refining them as we
progress if circumstances change), right down to the details.
And, we bring the same entrepreneurial spirit and energy to the
task that our client companies would expect from their founding
team.
Plug us in and we'll understand quickly what you need,
be ready to play through execution, and, once you're ready
to unplug, we'll move on allowing you to get all
the advantages of added management while you need it, while avoiding
excess headcount when you don't.
|